Performance ratio measures the projected audience relative to the Special Initiative contribution. For series renewals, the past performance of the series is used. For new programs,Telefilm Canada relies on projections based on audience numbers obtained by a similar program in the same genre for a similar type of broadcaster.
Furthermore, a project which has a low projected audience nevertheless could still receive points in this section if the funding requested from the Special Initiative is relatively low.
Within the framework of this section,Telefilm Canada favours projects which demonstrate originality and creativity in both content and genre.These qualities are assessed in terms of subject matter, themes, issues and narrative elements.The track record of the creative team
behind the project is also a significant consideration. addition,Telefilm Canada assesses the appropriateness of the size of the budget relative to the creative material.To ascertain if the budget level is adequate,
Telefilm Canada also considers such elements as special effects, the number of on-location shoots, casting, and so on.
Finally, in order to reach larger Canadian audiences, Telefilm Canada favours projects able to demonstrate a
high level of cultural diversity.