“How-to” Programming

"How-to" Programming

“How-to” Programming

“How-to” programming presents information or explores topics in order for the viewer, for example:

• to learn the methodology for accomplishing a task, project, or the like;

• to understand the manner in which an issue or situation can be resolved (e.g. improve one’s finances or marital relations, help students deal with bullying and peer pressure, etc.);

• to gain a view or understanding towards achieving an objective;

• to receive information which enhances his/her skill development in a field; or

• to receive tips on how to accomplish tasks.

The presentation of the information above may be superficial or in-depth. Typically, “how-to” programming will be directive in approach and will draw conclusions for the viewer to aid them in fulfilling one or all of the
points above and, as such, is results-oriented. As well, such programming often features a demonstration element(s) to illustrate how to achieve resolution of the matter at hand. Often, “how-to” programming will incorporate tips (either verbal or with on-screen supers) in order to condense information for the ease of consumption of the viewer.

Lifestyle Programming

“Lifestyle” programming presents information or explores topics in a manner which emphasizes the practical information aspect of the subject matter. While the programming is informative, it typically addresses topics in a superficial way such that depth of insight and critical analysis/commentary is rudimentary or absent. Usually, lifestyle programming reflects the aspirations of the viewer.

Like “how-to” programming, lifestyle programming often focuses on subject matter in which accomplishing practical objectives is illustrated, discussed, or explored. Practical information is shared with the primary goal of helping to achieve those objectives and thus, the aspirations
of the viewer. Unlike “how-to” programming, lifestyle programming usually has a less linearly structured manner of conveying the information.

Lifestyle programming often contains elements of other ineligible genre forms (e.g. travelogue, how-to, reality television). The inclusion of these forms, while typically necessary to explore the subject matter in the desired manner, is indicative of an approach designed primarily for entertainment and the receipt of information with practical utility.

Human Interest Programming

Human interest programming presents information or explores topics in a manner which emphasizes, purposefully or not, the entertainment and recreational enjoyment aspect of the subject matter. Like lifestyle programming, it typically addresses topics in a superficial way such that depth of insight and critical analysis/commentary is rudimentary or absent.

Human interest programming shares many of the same attributes as lifestyle programming, but, usually, with less of an emphasis on practical information and ideas. Instead, human interest programming serves as a window for viewers to experience and see people, places, and
events through an unchallenging and usually sympathetic portrayal designed to offer general awareness of a topic. Human interest programming usually focuses on topics of entertainment, social, and cultural interest. Note: A documentary which includes elements from
ineligible formats, be they in a large or small proportion to the total program time, may be considered ineligible.